The event formerly called the Budweiser Shootout at Daytona was given a new name earlier this month when it gained Sprint sponsorship and became the Sprint Unlimited. Now the race has a new set of rules to accompany the new moniker.

The new format places an emphasis on fan interactivity with the results of an online poll deciding some of the key competition aspects of the event. The Sprint Unlimited will also include an elimination segment for the first time in race history.

Fans will have the chance to vote on several format factors, including the number of laps in each segment, the type of pit stop a team will make after the first segment and how many cars will be eliminated after the second segment. Votes can be cast on NASCAR’s new official mobile app – NASCAR Mobile ’13 – or at NASCAR.com/SprintUnlimited.

The non-points exhibition race opens the NASCAR season and is 75 laps for 187.5 miles. A total of twenty-two drivers will be eligible to compete in the race, including 2012 pole position winners and previous winners of the race who had qualified for at least one race during the 2012 season. This mimics the more popular eligibility format that was used from 2002-2008.