This one-hour, action-packed broadcast brings viewers an insider look into an event that takes 50 of the SEMA Show’s hottest street-legal cars, and puts them to the test through a series of performance and design events, in order to crown the 2011 OPTIMA® Ultimate Street Car.

The 2011 OPTIMA Invitational TV Special includes dramatic race footage shot from dozens of in-car, on-track and aerial high-definition cameras along with exclusive interviews with some of the biggest names in the performance automotive industry. Popular host and automotive enthusiast, Bill Goldberg will return to co-host the special. While Adrienne Janic, host of Hot Import Nights and Overhaulin’, will join Goldberg as co-host to give viewers the feeling that they are there on the track, living in the moment with the participants as they tweak, drive and will their cars to peak performance in pursuit of the OPTIMA Ultimate Street Car title. 

“This event is all about giving people a look at what these cars can really do when they are pulled off the show floor and put on the track to compete,” said Cam Douglass director of product development and marketing for OPTIMA Batteries.

The OPTIMA Invitational began in 2007 when OPTIMA Batteries’ director of product development and marketing, Cam Douglass recognized a need to prove the specialty vehicles on the SEMA Show floor were built for speed and superior performance. This year’s fourth annual OPTIMA Invitational welcomed spectators for the first time in the event’s history. More than 500 enthusiasts flocked to Pahrump, Nevada in order to meet the participants and see what happens when the rubber meets the road.

The list of 2011 OPTIMA Ultimate Street Car Invitational sponsors includes: presenting sponsors K&N Filters and Wilwood Disc Brakes, and race event sponsors BFGoodrich, Ridetech, Wilwood Disc Brakes, Raybestos, and Detroit Speed and Engineering. Additionally, The Roadster Shop, MagnaFlow, RECARO, Harman Kardon and Pioneer provided associate sponsorships for the OPTIMA Invitational.