As the head of BS&F, Joe has the challenging task of being the boss, while also working in the trenches with, and keeping the respect of his troops. A dedicated family man of a wife and three children, Joe is driven by a work ethic instilled in him by his late father, Nick. And it is that strength of character, combined with some good old "Bronx" attitude that has been an integral part in keeping BS&F afloat during these difficult economic times.

Hector is an unheralded, yet key component of the 'behind the scenes' at BS&F. While Joe may claim that he's a walking disaster, Hector's easy-going attitude helps keep the back of the BS&F house running smoothly throughout the nearly constant influx and shipping of inventory.

A rising star in the world of BS&F, James has parlayed his hard work in the warehouse into being one of Joe's "go-to" guys. Though he's known for his quick temper, it is James's ability to handle almost any situation with the right amount of business and personal savvy that has made him an asset to Joe's company.

As the guy at the register, Persaud is one of Joe's most important and trusted employees at BS&F. Whether handling cash transactions from the store's steady retail business, or accounting for invoices that come and go via BS&F's delivery component, Persaud conducts business with a smile and a good, albeit hard-to-understand word for his customers.

One of Joe's longest-standing employees, Richie is a member of BS&F's old guard. Residing in the first seat at the shop, Richie is quick with any information that a customer may need, as he handles his business with the strength of a seasoned veteran.