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Cavins Pit Pas Column 11/6
Ultimate Insider
Total Posts: 747
Joined 03/01/2009
It was rumored that FedEx simply gave free transportation, and that was about it.
Abnormal User
Total Posts: 1923
Joined 12/01/2008
It was rumored that FedEx simply gave free transportation, and that was about it.
FedEx did do good bit promotion for CART. Though they cut back in last 2-3 years of their contract. It'll be interesting to see what IZOD does in terms of marketing over the next two years. Whether they put more emphasis on promotion outside of the IndyCar fanbase.
Ultimate Insider
Total Posts: 747
Joined 03/01/2009
Sponsor always put money where it does the most good. If the ICS thing turns out to NOT give them their expected return, it will move it's money somewhere else. Hopefully, the series realizes it's THEIR job to make the return for Izod and not Versus or Izod themselves.
