I actually got my first 3 IZOD shirt for my Birthday this year. I didn't even know they were a premium brand until Indycar got involved with them. Not to mention the 2 races I went to this year, and merchandise we purchased this year. I knew the ICS should have marketed Graham sooner....my sister bought 2 t-shirts and a hat!

I bought several t-shirts last year at Macy's when the drivers were there.

mearsfan53081 - 05 November 2009 05:29 PM

Now THAT is sponsor activation!

+1, that's one way to get attention!!!

Even though I've been critical over the terms of the deal. I'm glad the series has sponsor who's going promote. Hopefully it leads to bigger and better things for the series as a whole.

I picked up an IndyCar t-shirt and polo at a SteinMart (discount Macy's-like store) when it first came out and then another IndyCar polo and a couple of t-shirts, plus a tie for my dad at Macy's when the drivers were there. (And received a free Izod IndyCar hat with the purchase.)

I'll be adding more Izod IndyCar clothing this winter.

I didn't know there were that many prepies amoung Indycar fans . For myself, I'm more into a goth look .
Nice logo though.