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CUP: Roush, Red Sox Plan New England Bash
Written by: Tom Jensen   
Concord, N.C.
 
Jack Roush is moving from partying in Victory Lane to partying with his new partners. (LAT photo) ยป More Photos


The first major collaboration to come from the partnership between Fenway Sports Group and the former Roush Racing will take place next month in Boston and New Hampshire with an event called Roush Fenway Days.

Roush Fenway Racing will have two days of activities at Fenway Park June 28-29, culminating with a baseball game between The Boston Red Sox and the Texas Rangers on June 29th.

"We're having our midyear sponsor summit there, followed by the game," said Roush Fenway President Geoff Smith. "We're having our big racing displays and event displays, like you would here at a racetrack, surround the park and be somewhat in the park. People get to participate in batting practice and there will be a big P.R. rollout inside the
park with the drivers and players and so forth."

From there, Smith said, the action will move to New Hampshire International Speedway, site of the Lenox Industrial Tools 300 NASCAR Nextel Cup race July 1.

"I think you'll see one of our cars with a special paint scheme and some special guests," said Smith. "It'll integrate NASCAR and the whole Fenway Red Sox experience kind of all in one big weekend."

Smith also said the team is close to announcing a title sponsor to the event.

"We're going to be showing our sponsors and the whole New England community who we are together," Smith said. "So I think that's a great start. We wanted to establish a New England footprint and this will be a terrific statement."