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TRUCKS: Martinsville Ratings Up 18 Percent
Written by: SPEED Staff
SPEEDtv.com   
10/22/2007 - 07:00 PM
Martinsville, VA
 
The trucks roll on the green flag in the Kroger 200 at Martinsville Speedway on October 20, 2007. (Photo: Jason Smith/Getty Images for NASCAR) ยป More Photos
Increase Continues Trend; Younger Viewers Showing Up in Big Numbers

Ratings for the NASCAR Craftsman Truck Series race at Martinsville last weekend were up 18 percent, according to Nielsen Media Research. The increase continues a trend on SPEED, as the last three NCTS races all have enjoyed ratings increases, with the most noteworthy growth among younger audiences.

"These numbers are encouraging," said SPEED President Hunter Nickell. "To be able to deliver consistent ratings increases in this challenging environment is significant.

"The NASCAR Craftsman Truck Series is delivering a historic points battle between two former champions," Nickell added. "It's a series rife with great storylines, and at the end of the day, viewers want to be a part of a great story. SPEED will have all hands on deck as this championship is decided."

The Martinsville race earned a .73 (534,000 households), peaking at .82 (598,000 HH). Both numbers were improvements from a .62 average and .72 peak in 2006. The Men in the 18-49 age group saw the most dramatic growth, up 92 percent from a year ago.

At Talladega, the 2007 Nielsen rating was .94 (886,000 HH), up four percent from .90 (611,000 HH) in 2006. And at Las Vegas, the race earned a .49, up 11 percent from the .44 in 2006.

Schedule for the remaining NASCAR Craftsman Truck Series races on SPEED (NCTS Setup begins 30 minutes before race time):

• Atlanta -- Saturday, 1 p.m. ET LIVE (defending winner Mike Bliss)
• Texas -- Nov. 2, 9 p.m. ET LIVE (defending winner Clint Bowyer)
• Phoenix -- Nov. 9, 8 p.m. ET LIVE (defending winner Johnny Benson)
• Homestead -- Nov. 16, 8 p.m. ET LIVE (defending winner Mark Martin)

According to Nielsen Media Research, SPEED added 1,606,000 U.S. households in the
last two months, pushing the network total to 72,916,000 homes, up more than 4.7 million from a year ago. SPEED, which will make the move to High-Def in February 2008, also is available to more than five million homes in Canada.

SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services.

Craftsman Trucks on SPEED: NCTS Setup Pre-Race Show • Race Coverage • Bud Pole Qualifying • Practice Sessions
NASCAR on FoxSports.com: NASCAR Main Page • Nextel Cup Series Fox Trax • Busch Series Fox Trax
TruckSeries.com Online Coverage: Bud Pole Qualifying • TrackSideLive! Pit Notes • TruckSeries.com Main Page

NOTE: Get the WHY on The SPEED Report, Sundays at 7pm ET