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Street Racing is a hot topic. It's on the front pages of our newspapers during the summer months for all the wrong reasons. It's illegal, it kills innocent people and the drivers behind the wheel of these street machines.
A new campaign has been initiated by director Jim Pirzas as a viable solution – "Karting! Karting" will give street racers the thrills of speed they're seeking but in the controlled environment of a purpose built circuit.
"Karting is the purest form of racing," reckons Pirzas. "I believe that once these street racers are exposed to the sport they will be hooked. Acceleration, braking and cornering speeds can only be duplicated in the highest forms of motorsport. Furthermore, karting will educate a driver in skid control and a smoother driving technique making them safer drivers on the road."
The idea was presented to P.C. Kent Taylor, Ontario, Canada's Provincial Police Media Relations Officer (Highway Safety Division) and he made this campaign an official partner to the E.R.A.S.E. Program (Eliminate Racing Activities on Streets Everywhere). E.R.A.S.E. educates people on the dangers of street racing and the Try Karting campaign is happy to be part of it. It's a better solution to try karting rather than building more quarter-mile tracks. Street racers will use the tracks but it won't stop the racing activities before and after the track event. Karting takes
them down a completely different path and it's a far more cost effective alternative.
Salvatore Murtas, VROOM magazine's Marketing Editor, has also lent support to the program, introducing Pirzas to Michael Donaldson, president and CEO of SE Games, which is due to launch the first real karting simulation game in mid 2007 with a list of partners from the industry including VROOM and the top manufacturers in karting. Donaldson fully endorses the project and commented that he too wanted to start a similar campaign after hearing about two young drivers being killed in his home state of Florida in two separate street racing accidents – one on a motorcycle and the other in a street-tuned car.
"It would be great if we could have chapters across the USA and Canada working together to educate young drivers on the dangers of street racing and at the same time introduce them to karting," he said.
Gary Lehmann of KarTVidz is also enthusiastic about the campaign. "I feel like I can really connect with the passion people have for speed," said Lehmann, who is developing a video intro to karting for the program.
Although the target is street racers and aggressive drivers, it is hoped that the program can expand karting's exposure to everyone in the 10-24 year old range will find karting fascinating. In Ontario alone we are estimating over 2 million people.
A new campaign has been initiated by director Jim Pirzas as a viable solution – "Karting! Karting" will give street racers the thrills of speed they're seeking but in the controlled environment of a purpose built circuit.
"Karting is the purest form of racing," reckons Pirzas. "I believe that once these street racers are exposed to the sport they will be hooked. Acceleration, braking and cornering speeds can only be duplicated in the highest forms of motorsport. Furthermore, karting will educate a driver in skid control and a smoother driving technique making them safer drivers on the road."
The idea was presented to P.C. Kent Taylor, Ontario, Canada's Provincial Police Media Relations Officer (Highway Safety Division) and he made this campaign an official partner to the E.R.A.S.E. Program (Eliminate Racing Activities on Streets Everywhere). E.R.A.S.E. educates people on the dangers of street racing and the Try Karting campaign is happy to be part of it. It's a better solution to try karting rather than building more quarter-mile tracks. Street racers will use the tracks but it won't stop the racing activities before and after the track event. Karting takes
Salvatore Murtas, VROOM magazine's Marketing Editor, has also lent support to the program, introducing Pirzas to Michael Donaldson, president and CEO of SE Games, which is due to launch the first real karting simulation game in mid 2007 with a list of partners from the industry including VROOM and the top manufacturers in karting. Donaldson fully endorses the project and commented that he too wanted to start a similar campaign after hearing about two young drivers being killed in his home state of Florida in two separate street racing accidents – one on a motorcycle and the other in a street-tuned car.
"It would be great if we could have chapters across the USA and Canada working together to educate young drivers on the dangers of street racing and at the same time introduce them to karting," he said.
Gary Lehmann of KarTVidz is also enthusiastic about the campaign. "I feel like I can really connect with the passion people have for speed," said Lehmann, who is developing a video intro to karting for the program.
Although the target is street racers and aggressive drivers, it is hoped that the program can expand karting's exposure to everyone in the 10-24 year old range will find karting fascinating. In Ontario alone we are estimating over 2 million people.
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